Patagonia — a multibillion-dollar outdoor brand known for tying its identity to environmental activism — is suing drag performer and climate activist Pattie Gonia over parody stickers promoting climate action and public lands. The stickers use outdoors-style typography and design language associated with Patagonia’s branding, and the company argues this creates trademark confusion and risks “irreparable harm.” The disputed items have been sold as activist merch, with proceeds linked to environmental causes.

![Group 46.jpg](https://gaybible-strapi-spaces.nyc3.digitaloceanspaces.com/caff77efbc706d581c43245c0a281d6c.jpg)
_The sticker that Pattie had for sale that caused the drama_

The lawsuit is brought under trademark infringement and trademark dilution claims. Patagonia says the overall look and feel of the stickers could imply endorsement or affiliation, even though they are political and satirical in nature. The case has attracted attention because Patagonia’s public image has long leaned on protest culture and environmental messaging — the same space Pattie Gonia occupies through drag, activism, and climate advocacy.

![image 128.jpg](https://gaybible-strapi-spaces.nyc3.digitaloceanspaces.com/34c51d02df578533060fa3334754098e.jpg)

The case is currently in U.S. federal court and remains at an early procedural stage. No ruling has been made, no injunction has been granted, and no damages have been awarded. The next step is for the court to decide whether Patagonia’s trademark claims are strong enough to move forward, with a formal hearing expected as the case progresses.

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Patagonia is suing Pattie Gonia over the use of similar fonts on climate action stickers.

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